Local Wellness Retreat website refresh

Summary

This project focuses on a premium luxury wellness business with 100+ locations in the US. The outcome was to execute a landing page overhaul with light refresh on branding, bringing their updated visual identity, messaging, and web presence in line with the premium, wellness retreat platform they're building.

Services

Brand strategy, Image generation, Copywriting, Web design

Elevated studio mockup of a sleek website redesign on a laptop display, featuring a clean layout and elevated visual hierarchy.

Challenge

Heights Wellness Retreat underwent a recent rebrand and it's digital experience hasn't caught up to its premium, tech-led focus. Instead of a seamless booking journey, the current landing page acts as a rigid location directory.

Mismatched imagery, redundant localized landing pages with typos and a lack of clear information force high-intent users to call or walk in to get basic answers. Stalling conversions at one of their most important selling touchpoint, their website.

Heights Wellness Retreat underwent a recent rebrand and it's digital experience hasn't caught up to its premium, tech-led focus. Instead of a seamless booking journey, the current landing page acts as a rigid location directory.

Mismatched imagery, redundant localized landing pages with typos and a lack of clear information force high-intent users to call or walk in to get basic answers. Stalling conversions at one of their most important selling touchpoint, their website.

Desktop, Laptop, tablet and mobile screen mockups displaying the custom website redesign for Heights Wellness Retreat, highlighting a modern layout and refined typography.

Solution

The work started with an audit of the sign-up flow and drop-off points, then a redesign aimed at membership acquisition. Navigation was rebuilt to surface Legacy Paths earlier.

The page was cut down so net-new visitors could scan the full story, while returning members could find login and account access near the top. Mood, color, and type were refined to match a modern wellness retreat.

Stock-heavy assets were replaced with photography of this location’s real interiors and exteriors. The result is a local-first page that lowers cognitive load, serves both audiences, and turns the site into a real marketing tool for the franchise: clearer, more trustworthy, and aligned with the brand’s premium shift.

The work started with an audit of the sign-up flow and drop-off points, then a redesign aimed at membership acquisition. Navigation was rebuilt to surface Legacy Paths earlier.

The page was cut down so net-new visitors could scan the full story, while returning members could find login and account access near the top. Mood, color, and type were refined to match a modern wellness retreat.

Stock-heavy assets were replaced with photography of this location’s real interiors and exteriors. The result is a local-first page that lowers cognitive load, serves both audiences, and turns the site into a real marketing tool for the franchise: clearer, more trustworthy, and aligned with the brand’s premium shift.

Layout preview showing the custom homepage sections, typography, and image grids for Heights Wellness Retreat
Website section previews and UI layout components for Heights Wellness Retreat
Website section previews and UI layout components for Heights Wellness Retreat

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